Supporting Breastfeeding Groups

Real Baby Milk was begun by breastfeeding Mums who were supported and then became peer supporters in breastfeeding groups. Real Baby Milk has developed a thorough understanding of the important role that groups play in the community to support women and their babies. In Cornwall, funded by the Primary Care Trust, Real Baby Milk runs a Peer Support Network, training programme and support for 30 groups and over 150 volunteers.

Following the insight gained through working in Cornwall, Real Baby Milk has also gathered a database of over 700 breastfeeding support groups across the United Kingdom. "We are hoping to forge relationships with all the groups and will be sending out our first mailing during breastfeeding awareness week, with an opportunity to raise funds for resources. Resources for groups are vital in making sure that visiting women are receiving excellent information" said Arwen Folkes (Managing Director) "That's why we have teamed up with Frugi to try and help groups earn funds".More information about this mailout can be found here

Plans to conduct National Survey of Breastfeeding Groups
Real Baby Milk hopes to later survey all the groups to gather information on how they are all doing and to benchmark the types of support available in the UK community.

"With the National Institute for Clinical Excellence recommending peer support for better duration rates of breastfeeidng, we feel there may be a need for a National network of these groups and the first step has to be to learn how they are all doing, what training they have accessed, where they are based"

Support Groups will be receving the Real Baby Milk mailout during breastfeeding awareness week with an invitation to earn funds by receving a 10% commission on all orders placed by their mums with the Frugi website.