Frequently Asked Questions

Real Baby Milk - Breastfeeding Information For Mums, By Mums

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Real Baby Milk CIC
"An example of best national practice."
Department of Health, Childhood Obesity Team
July 2008

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Frequently Asked Questions

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Real Baby Milk is a social enterprise that does not accept funding from sources who have a commercial interest in infant feeding. We do not accept sponsorship from manufacturers or distributors of breastmilk substitutes, feeding bottles, teats or dummies. We aim to socially market breastfeeding to all parents in an inclusive, non-judgmental way. We aim to inform and provide women and their families with easy access to breastfeeding support and enable them to have the best opportunity to succeed at breastfeeding for as long as she likes.

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About Real Baby Milk

What exactly are the social aims of Real Baby Milk CIC?

Real Baby Milk exists to support and encourage women in making an informed choice when deciding how to feed their babies.

Real Baby Milk will support breastfeeding women by giving them easy access to all forms of support available to them.

Real Baby Milk will support the work of Health Professionals and the UNICEF Baby Friendly Initiative as this is fundamental to women having good support and a subsequently positive breastfeeding experience.

Real Baby Milk seeks to engage with all sectors of society and encourage a greater uptake of breastfeeding.

Real Baby Milk seeks to fill any gaps and provide information that the women tell us is needed.

Real Baby Milk will act as a portal for all types of breastfeeding information and support, giving women one place to locate all

Real Baby Milk will continue to look at the breastfeeding issue creatively and responsively, enabling the organisation to be creative and flexible in its approach.

Real Baby Milk will accept no commercial sponsorship and has an asset lock in its company Memorandums and Articles that would only benefit the charity UNICEF.

What does “CIC” stand for?

CIC stands for Community Interest Company. Real Baby Milk was incorporated on the 11th October 2006 as a Community Interest Company. This type of company is an officially recognised not-for-profit organisation that exists solely to meet its social aims and to improve or contribute to a social cause. Read More ...

Where do you get your funding from?

Real Baby Milk is funded through various streams. The bulk of our funding comes through service level agreements and commissioned projects which are paid by public organisations – such as Primary Care Trusts, Local Authorities, Hospitals Trusts or other health funded bodies. This makes up approximately 50% of our income. We also fundraise by the selling of our products (mugs / t-shirts) and we also make a very small amount through the sales of our resources (dvd’s etc). The remaining 25% comes from grants and awards for specific projects. Having variety in our income streams and being only partially dependent on grants means that we are sustainable, but we do rely on our fundraising income to run the website, UK wide activities and to enable us to be responsive to a need. Read More ...

How did Real Baby Milk begin?

Real Baby Milk was begun by Arwen Folkes as a voluntary project during her maternity leave in 2005. Real Baby Milk was originally thought up after Arwen had a difficult start to breastfeeding and subsequently trained as a peer ... Read More ...

Where did the logo come from?

The Real Baby Milk logo was designed by a Cornish designer called Katie Atkins and is now a trademarked brand. The style of the logo was decided after finding that an image of a woman breastfeeding was proving a barrier to wider marketing in local communities of breastfeeding and associated support.

We don’t agree that it should be like that – but decided that if we were to reach out to all we needed a logo with that barrier in mind. We also felt that happy babies were a great advert for breastfeeding! The words Real Baby Milk were chosen as they were easy to remember and easy to say.